Yash Raj Films and 99Games, announced their continued association with a multi-year deal to exclusively publish Sultan The Game for YRF’s Salman Khan starrer Sultan revolves around the journey of an Wrestler. In March this year, 99Games and YRF had announced renewing of partnership by collaborating to create an exclusive mobile game for Sultan, which marks former’s third collaboration after Dhoom: 3 and FAN.
It’s the Udupi-based gaming studio 99Games Online Pvt Ltd, which had come out with mobile games for Aamir’s action-packed movie Dhoom:3 and Shah Rukh-starrer FAN. It is now coming out with Sultan: The Game, an action-centric game where players fight a pro wrestler Sultan . It is the official game for YRF’s upcoming Eid release Sultan, starring Salman Khan. The game developed at a cost of around Rs 1 crore will see its release on June 2, a month ahead of the silver screen version.
Anila Andrade, associate vice-president (operations), 99Games Online Pvt Ltd says that Sultan: The Game will be available both on Android and iOS platforms. Sultan The Game will be action-centric and the target audience is the casual user who loves some adrenaline rush. The studio expects the game to have 15 million downloads for this game and is confident that it will be engaging for players. We anticipate 10 million downloads in six months for Sultan.
The game will be released worldwide with 60 action-packed levels. The game is targeted at male audience between 15-30 years of age. Pre-registration of the game is already live and lucky winners will get a chance to meet Salman Khan. The game will run in-game contests & lucky winners will also get a chance to meet their favourite super star. Fans can pre-register to get a chance to meet Salman Khan at