Shivaay was produced with a budget of 105 crore rupees out of which a substantial amount was spent on publicity and advertising. Since it was the dream project of Ajay, he had not compromised even with the single details. The Diwali business of this year is around 120 crore for both the films, Shivay collections and as well as ADHM collection.
The ongoing craze was perfect for Ae Dil Hai Mushkil from the start, but slowly it is turning out in favor of Shivaay collection. Ground reports had suggested that the positive reviews of Shivaay from social media had changed the things. People are actually going with their families to watch the films, and they prefer Shivay over the other competitors, which could be the main reason of this uncertain competition among the masses.
On the opening day, Shivaay has recorded 30-35% of occupancy on Indian screens and registered the tenth highest opening of the year so far. It did the business of 10.24 crores on Friday and reportedly the major contribution in its business was made by single screen cinemas, whereas the multi screens witnessed higher response for Ae Dil Hai Mushkil.
Sunday despite being Diwali the movie remained steady and reported almost similar occupancy of 30% across India. As per the report, Shivaay has done the business of 9.50 crores* on its second day. With this, its 3 days total collection has become 28 crores* on domestic box office. The movie is positively expected to stay rock-steady till Tuesday.