Raees / Raes 7th Day Collection- One Week Box Office Response

Raees Seventh Day Box Office Collection

There is a superstition in Bollywood that no film which opens in January manages to do well. But Shah Rukh Khan’s much awaited gangster flick Raees has broken the jinx and become the superstar’s seventh film to enter the coveted Rs 100-crore club. Raees created enough buzz before its release. From intelligent marketing to unique ways of promotions, the film lived up to the expectations like any other SRK movie in terms of generating excitement.

Raees, which also stars Nawazuddin Siddiqui, collected Rs 7.5 crore on Monday, bringing its total earning to Rs 100.74 crore. Trade analyst Ramesh Bala tweeted, “As per early estimates, #Raees has collected ₹ 7.5 cr. on Mon – Jan 30th & Total: ₹ 100.74 cr. – @iamsrk ‘s 7th movie to join 100 CR Club!👏👏.”

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Raees 7th Day Collection continues average at the boxoffice. Single month end and weekday falls together on the 7th day, low occupancy and average BO response were observed. The film continues to survive with limited growth during the evening shows. Overall occupancy of 19% seen in the central cities. Response from Mass centers remains stronger than of Multiplexes. Significant growth was seen in Uttar Pradesh.

The Thursday was most important for Raees and Kaabil as well. Both films performed exceptionally good on the BO resulting huge figures as earnings from around the country. Marking up 30% growth in the overall earnings on holiday, SRK’s film earned 26.30 crores which were great considering the trends. So far, SRK film didn’t grow more than 25 crores in the domestic market on the weekend, and 26 crores was an impressive figure

Updated: Jan 31, 2017 — 5:46 pm

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