With a positive start on screening day, Naga Chaitanya-starrer Premam minted over Rs 2.38 crore in the Telugu states and close to $ 200k in the US box office on Day 1. The numbers from Andhra Pradesh and Telangana showed a good reception in Nizam, with Rs 85 lakh share, and Ceeded, with Rs 34 lakh share. The movie is also said to be the highest opener of Chaitanya’s career after Dhada, which collected Rs 2.45 crore. The film was reportedly sold for Rs 14.75 crore to distributors in the two states.
Premam is the official remake of 2015 Malayalam blockbuster with the same name. The movie was said to be tinkered a bit to suit the tastes of Telugu audience. Under the direction of Chandoo Mondeti, the romantic flick features Sruthi Hassan playing the lead opposite Chaitanya, the duo reprising Malayalam’s duo of Nivin Paulya and Sai Madhuri. The movie also has popular stars including Madonna Sebastian, Anupama Parameswaran and Praveen.
Premam has, thereby, proved that a well executed film with a good script can always make a difference at the box office. At the same time, the producers as well as others who are associated with Premam, are continuing with strong online promotions for the film. The great buzz that the film has received till now is expected to be carried on for the coming few weeks as well.
Premam, directed by Alphonse Putharen, has an approximate net collection of Rs 5.60 crore with a distribution share of Rs 3.50 crore in Kerala alone. With this Malayalam industry is expecting yet another blockbuster film and the latest numbers shows that the Nivin Pauly starrer has capacity to rewrite the box-office history of Malayalam cinema. The kind of response that the film has garnered has adversely affected the box office collection of Tamil movie, Masss, starring Suriya.