Aditya Roy Kapur and Shraddha Kapoor’s OK Jaanu is likely to witness an average opening at the Indian box office on Friday, January 13. The movie is targeted at the multiplex audience in major cities like Delhi, Mumbai, Bengaluru and Kolkata to bring in the maximum numbers. However, it has to compete with Aamir Khan’s Dangal, which is still dominating in many theatres across the country.
Dangal has become the highest grosser Hindi film of all time and is also the first film to cross the Rs 350 crore mark. Both Aditya and Shraddha won millions of hearts with their chemistry in Aashiqui 2. However, considering the fact that both Aditya and Shraddha’s previous films — Fitoor and Rock On 2, respectively — were disasters, OK Jaanu may not attract a huge number of viewers.
OK Jaanu First Day Box Office Collection
The movie appeals to the modern mindset of the youngsters in the country as it takes a realistic view of the concept of live-in relationships and the constant war between career and love. The sweet and lovely chemistry of the Aashiqui 2 duo is very relevant and refreshing in the trailer but it is the music by A.R. Rahman that will bring the audience to the cinema halls.
Despite heavy promotions, there is not much hype and buzz about the movie. The concept of the film is not very popular among the audience of every age group. If the concept clicks to the audience, the movie will surely be a hit in Box Office. The first day earning of the movie can get stretched around Rs 10-12 Cr. which can eventually increase in the subsequent days.