Hindi general entertainment channels (GECs) are all set to welcome 2017 with a host of special programming. From Star Plus, Zee TV to Colors, while some have lined up special shows, some others have kept their line-up unchanged for New Year’s eve.
To make New Year’s eve special for viewers, Star Plus will be airing the 7th edition of Big Star Entertainment Award 2016. The award function will be aired on 31 December at 7:30 pm.
Star Plus has roped in Vaseline as the presenting sponsor for the show and Panasonic smart phones as the co-powered by sponsor. Some of the other brands that have associated with the special show are Godrej No.1
Colors will be playing it safe on 31 December and will be moving away from the traditional award night airing on New Year’s eve. Instead it will be airing the Stardust Awards on 10 January at 7 pm.
Though the channel has kept the programming line-up unchanged on 31 December, it plans to introduce new twist & turns on its current shows. Therefore, under the label of 31 New Year Dhamaka, Colors will start its prime time from 6:30 pm with its shows namely Ishq Ka Rang Safed (6.30 pm), Thapki Pyar Ki (7 pm), Sasural Simar Ka (7.30 pm),Balika Vadhu (8 pm), Udaan (8.30 pm), Chakarvartin Ashok Samart (9 pm), Swarigini (9.30 pm), Meri Ashiqui Tum Se Hi (10 pm) and ending with Bigg Boss Nau New Year special at 10.30 pm.
On New Year’s eve, Zee TV’s primetime dramas namely Ek Tha Raja Ek Thi Rani and Tashn-E-Ishq will welcome 2017 with a star-studded evening showcasing performances by popular faces of Indian television. With each of Zee TV’s shows seeing twists & turns, the new primetime on 31 December will be from 6 – 11 pm.
It may be recalled that to mark the end of this year, Zee TV aired Jashn-E-Umeed 2016 on 27 December, a two hour special celebration episode, which was aired from 5 – 7 pm. The highlights of the year gone by was presented through thematic acts and hilarious gags by the most popular faces of Indian television.
Sony Entertainment Television
Sony Entertainment Television will welcome 2017 by raising a toast to movies, Bollywood actors and music with the telecast of the Guild Awards 2016, which will be aired on 1 January at 8 pm. The channel has roped in Renault as the presenting sponsor, whereas Lux and Quick Heal have hopped on board as the co-powered by sponsors.
Life OK will be ringing in the New Year with a two-hour special called Comedy Classes – Hansi ka Shree Ganesh on 31 December. Along with the regular cast, other popular comedians and celebrities from tinsel town and television will also be seen in this special, which will air at 10 pm on 31 December.