Ki And Ka Review by Trade Analysis
Ki and Ka is new bollywood romantic comedy drama flick, releasind under the direction of R. Balki. Movie is all about young marriage couple what happens when they change the genders in Indian society. Ki and Ka movie is realsing national wide, this quirky film is starred with Arjun Kapoor and Kareena Kapoor in the main roles. This is wonderful film, Kia was faultless, never went down with her performance, Kareena has given her best, Arjun plays partner every woman would want with easy charm.
Ki And Ka is the solo release of the week. Coming across as an interesting film, though primarily targeted at the multiplexes, the Balki directed affair is arriving at around 1600-1700 screens in India and around 500 in overseas. This is a good release size for a film belonging to the romcom genre.
Ki And Ka in the weekdays in case of good feedback as there is no competition whatsoever. Kapoor And Sons is now in its last leg and there is no other Hindi release from the past which is in the running. If things work out well for this Eros film, sky is the limit and it could well go the way of Kapoor And Sons. The Kareena Kapoor Khan and Arjun Kapoor starrer should take a decent opening on Friday with around 40%-50% occupancy and as is the case with films belonging to this genre, the footfalls in evening and night shows would be the key. Word of mouth should be the driving factor for the film and that would define the kind of moolah that comes in on Saturday.
From the business economics perspective, the film is coming across as a safe affair. Reason being that on the costs perspective, this 30 crore film (including P&A) has already recovered 13 crore through satellite, while 50% of the overall investment has been taken care of through sales of ancillary rights. Rest of the amount should be comfortably recovered through theatrical revenue.