Rajinikanth’s upcoming film Kabali has been already booked for Rs 200 crore, say sources. It will be shown in around 5000 screens around the world. For the first time ever, an Indian film will be dubbed in Malay, Chinese and Thai. The film is also breaking ground in Indonesia. The film’s producer Kalaipuli Thanu, who gave Rajinikanth the superstar” title in the Eighties, said: Believe it or not, in the US alone 500 screens would show the movie. It’s normally impossible. We have achieved it.
Kabali’s promotions too will literally scale new heights. A few Air Asia planes will be painted around the Kabali theme. At low altitudes, these will draw eye balls. Onboard passengers will be served a special Kabali menu. The superstar has chosen a young film and music director. The Rs 160 crore film is about don Kabaleeswaran and Rajinikanth sports a bearded look that suits his age.
Rajanikanth starrer Kabali has grossed Rs 200 crore through satellite and distribution rights, film trade analyst Sreedhar Pillai was quoted as saying by India Today. With distributors battling for rights to the much-anticipated Kabali, theatre rights in Karnataka were reportedly bought for a record price, according to media reports. The film’s music album rights have been bought by Sony Music for a mammoth amount. Kabali will hit over 5000 screens across the world on July 1.
The movie will be released in Tamil, Telugu, Hindi and Malayalam. A dubbed version in Malay is also on the anvil, hoping to cash in on Rajini-mania in Southeast Asia. The film’s audio was to be released on June 12. However, media reports a week ago said the audio will directly hit the stores on June 12.