Since the launch of the Swachh Bharat Abhiyaan, state governments across the country have been coming up with innovative ideas to spread awareness about the importance of good hygiene habits. In addition to keeping our surroundings clean, governments are also pushing the public to build toilets with the hope of ending open defecation and curbing its deleterious effects.
The government has used engaging advertisements across various media to spread the message of a clean India and has also held competitions with interesting prizes for winners. The Puducherry government’s latest push to end open defecation, however, takes the cake.
Megastar Rajinikanth’s upcoming movie Kabali has been one of the most avidly awaited movies of the year. The movie, which happens to be a gangster-drama, has already been a rage among the audience and is leaving no stone unturned in garnering the attention.
In fact, the trailer of the movie received an overwhelming response as it crossed 5 million views in just 24 hours of release. While the makers have high hopes with the Rajinikanth starrer, looks like the Puducherry government is also planning to encash the Kabali fever. The Puducherry government has started a special scheme for the residents of Sellipet panchayat, according to which they will be given free tickets of Kabali if they construct toilets in their homes.