After a good weekend in Telugu States, Kalyan Ram – Puri Jagannath’s ISM is seeing a fall in collections. The movie has collected a share of 80 lks on Day4 with a drop of 55% from Sunday and 60 lakhs on Day 5 with a drop of 25% from an already low Monday, which is more than the normal. The total share from telugu states is 8cr currently.
The main reason for these low total’s is a big fall in Nizam area where the collection has already came down below 20 lakhs while Day 2 was 77 lakhs and Day3 was 67 lakhs. It won’t be a surprise if the share comes down below 10 lakhs in the remaining weekdays. AP state is comparatively better but no where near break even.
First week will see 2 Tamil Dub releases Kashmora, Dharmayogi which may affect the collections of ISM if they get good word of mouth. There are two more Hindi releases which will dent it’s box office collections in multiplexes of Hyderabad, which aren’t encouraging already.
After seeing the response, trade experts predicted that ISM will go on to gain strength over the weekend. But the film received mixed talk from the audience and the word-of-mouth verdict took a toll on its business on Friday. Viewers apparently rejected the film, and it failed to show positive growth in the country on Saturday and Sunday.