This week’s new release Housefull 3 had a good opening at the box office despite receiving mixed reviews. As per the early estimates, Housefull 3 1st day box office collection will be in the range of 15.5-16 crore. Akshay Kumar starrer has a good opening in the morning shows. The overall occupancy was 35%. We expected that there will be good growth in the evening as it was a family friendly film. There was an upward trend in the night shows and it recovered well. However, that big growth has not happened and now it is expected to collect below par trade expectations.
Housefull 3 2nd day collection is the second highest of 2016 behind Fan. But the opening day is less than Akshay’s previous films like Singh Is Bling and in the same range of Brothers. Overall Housefull 3 box office collection is a decent result on its day 1. The higher screen count was not necessary at all for a non-holiday release. It has made the opening ordinary.
Housefull 3 has got many factors to pull the audience to the cinema halls and a lot of others which should work in its favor. First of all, it has an ensemble cast of stars with a good fan following. Akshay Kumar is the main attraction as he is known to make box office counters jingling.
Apart from Akshay, the franchise (Housefull film series) has always been liked by the audience and thus, it already has a strong fan base. Though the films of this franchise failed to impress the critics, the filmgoers have already enjoyed them. It earns on the word of mouth. Thus, there are a lot of expectations from the latest film too.