Producer Allu Aravind is holding a grand pre-release function as part of a promotion of his next movie Dhruva, starring Ram Charan and Rakul Preet Singh. This publicity event is live-streamed on YouTube.
Breaking the tradition of Tollywood, Allu Aravind scrapped the plans of holding a grand audio launch for Dhruva and he directly released its music into the market. Instead, he announced to hold a pre-release function as part of its publicity, which he did for his previous production Sarainodu and got good results.
The producer is holding the pre-release function of Dhruva at Yousufguda Police Lines in Hyderabad at 6.30 PM on Sunday. Allu Aravind has made grand arrangements for this event. Vamsi Kaka, the publicist for Dhruva, tweeted this morning: “And the Mega Grand pre-release function of #Dhruva in the evening today at Yousufguda Police Lines, Hyderabad.”
Senior actor Arvind Swamy will be also seen playing a negative role. While he was paid only Rs. 5 lakh for Thani Oruvan, he got Rs. 5 crores for Dhruva. Before Thani Oruvan, the actor’s comeback movie ‘Kadali’ was a huge disaster and hence he was in less demand then.
The film is expected to be a big show for the star as it packs some heavy-duty action sequences shot in exotic and remote locations. Meanwhile, Dhruva created a lot of buzz after its songs and its trailer got a lot of traction on social media. The trailer registered close to 4.6 million views on YouTube.