Bollywood superstar Salman Khan’s Being Human brand is expanding with a line of jewellery that will be launched on the superstar’s 51st birthday on Tuesday. Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt Ltd to launch a range of Being Human fashion jewellery.
The design philosophy of the brand embodies a perfect balance of Salman’s unique style and international fashion trends. Sixty five per cent of the jewellery will cater to women with collections like Boho, Metal Faith, Tassel and Bling while 35 per cent of the men’s range will comprise of Being Human Value collection and Funk collection.
The design that comprises of rings, earrings, neck pieces and bracelets will cater to everyday wear and has been priced from Rs 150 to Rs 3,000. The jewellery will be catering to young audiences of 15-25 years. More than 80% of products are within the price bracket of Rs. 1500, rendering the collections to be affordable and trendy. Part proceeds of the sales go to charity to support twin causes of education and healthcare for the underprivileged.
The jewellery is inspired by core values such as love, care, share joy, help and hope. Specially designed Signature Tags perfectly imbibe the values giving it a unisex mass appeal. Design philosophy is perfect balance of Salman’s unique style and International fashion trends. There will be an exclusive discount of 20 percent on fashion jewellery for Salman’s fans on app from 27th December 2016 to 8th January 2017