Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma in lead roles, the film recorded the second biggest Bollywood opening of the year in the UK. Although very much anticipated, ADHM’s box office began to dwindle because of the weak over-the-top story line and the release of Shivaay that was more entertaining than ADHM.
The film had opened on 3,200 screens and had a limited theatrical release in the US. Subsequently, Ae Dil Hai Mushkil has earned 4.1 crores (approx) on its ninth day at the box office. Mike Maccahil from The Guardian gave the film 2/5 saying Despite controversy over the casting, Karan Johar’s romance, pairing drippy Ranbir Kapoor with spiky Anushka Sharma, has a failure of nerve about Hindu-Muslim relations.
The major growth observed on Monday and Tuesday has a vital role in making ADHM a grand success for everyone. On the first day, opening occupancy of 48% was found in theaters which were a significant number considering the number of viewers and fans of superstars. The film did solid business in multiplexes as many theaters even run the multiple shows of the same film at the same timing.
The second day was healthy for Ae Dil Hai Mushkil box office collection on 2nd friday, but it faced a big downfall from various factors. Many theaters can’t run some shows because of weak demand, mainly this type of behavior was observed in single screens.